Since 1870 we’ve lived and breathed malting. With this passion and expertise, and by combining traditional and modern techniques, we create an impressive range of malted and non-malted products, including several unique and exclusive barley malts.
We have a wide range of malts suitable for brewing and distilling to provide you with the foundations for creating your next beer or whisky.
From our traditional floor maltings to our state-of-the-art packaging line, all of our malts are processed by a team of skilled maltsters. Find out more about our different processes here.
Our team of maltsters and brewers have put together a number of different technical materials, from recipes to blog posts on conditioning, to assist you in your brewery or distillery. Find out more here in this section.
There is nothing more we love than talking to brewers and distillers so if you have any questions, or would like to arrange a call with a member of our team, please feel free to get in touch – we would love to hear from you!
Worth the Work?
Why would you create a Beer Week that could benefit pubs and other breweries, more than it does your own company?
Well, we know 30+ breweries in one area that decide each year to throw their hats in the ring and work together for the mutual good. They think it’s worth the investment of time and energy, and they can’t all be acting from purely altruistic motives… Or maybe they can.
Either way, they’ve created a great model, one you might like to consider for your location.
So, here we’ve given what we think are compelling reasons for creating a town or city-wide Beer Week. Then we look at Norwich, City of Ale, Britain’s original Beer Week. Lastly, with thanks to Phil Cutter and David Holliday, directors of the City of Ale, we give some tips for creating a great town or city Beer Week festival.
The idea started in the pub over a pint. Of course it did.
First, there was a discussion about pub rents, licensees going out of business and pubs closing. Next, it was, “Something needs to be done about it.” That was followed by, “Actually, we should do something about it.”
It had to be something positive – not a ‘use it or lose it’ campaign, but an activity to showcase and celebrate the brilliant pubs in the city, and the wonderful brewers in the region.
That’s what the founders of Norwich City of Ale decided back in 2010, as they hatched the plan to encourage more people into pubs. They were the dynamic duo Dawn Leeder, beer aficionado and Phil Cutter, of the Murderers pub.
The idea of a Beer Week came to fruition in May of the following year. It was a beer festival, sure, but it was wildly different from other beer festivals. Rather than being confined to a marquee or large event venue, this Beer Week festival was city-wide. That was a first in Britain.
Dozens of pubs signed up to be on the ale trails, and committed to stocking at least two beers from participating Norfolk or Suffolk breweries. Activities were planned. Marketing paraphernalia was produced. A launch party was organised. Invitations were issued.
The 11 day ‘Beer Week’ was widely embraced. That was not only by pub goers and beer lovers, but by also by businesses and attractions in the city, which benefitted from the additional visitors.
Pubs were given the chance to showcase their hospitality to numerous new visitors. Breweries gained listings with new customers, and brewers got involved in tutored tastings and other beer-based events. Local people discovered pubs in which they had never before stepped foot, and drinkers from further afield were attracted to the city.
Since that first Festival, Norwich City of Ale has grown and flourished, and other cities and towns have adopted the model.
This year, 2023, the City of Ale festival runs for a month, from 25th May to 25th June, with more than 30 breweries from the region, and 59 local pubs (the biggest number yet) taking part. View the map here.
Written by Frances Brace, Red Flame Communications
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